Privacy Policy
Last updated: 4 April 2026
Who We Are
BlueDentists is operated by Search Ventures Ltd (Company No. 10588553), a company registered in England and Wales. Our registered address is 82A James Carter Road, Mildenhall, IP28 7DE. Our website address is https://bluedentists.co.uk.
For any privacy-related questions, please contact us at [email protected] or via our contact page.
What Data We Collect
Information you provide directly
- Contact form submissions: your name, email address, and message content when you use our contact form.
- Patient reviews: your name, star rating, and review text when you submit a review for a dental practice.
Information collected automatically
- Usage data: pages visited, time spent, referring URL, and general interaction patterns via Google Analytics.
- Device information: browser type, operating system, screen resolution, and device type.
- IP address: collected by our web server and analytics tools. We do not store full IP addresses for longer than necessary.
- Cookies: see our Cookies section below for full details.
Information we do not collect
We do not collect any health data, medical records, NHS numbers, payment information, or sensitive personal data. We do not require account registration.
How We Use Your Data
- To respond to your contact form enquiries
- To display patient reviews on dental practice pages
- To understand how visitors use our site and improve our service
- To serve relevant advertisements via Google AdSense
- To detect and prevent misuse of our services
Legal Basis for Processing (GDPR)
We process your data under the following legal bases:
- Consent: when you submit a contact form or review, or accept cookies.
- Legitimate interest: for analytics, site improvement, and fraud prevention.
Cookies
We use the following types of cookies:
Essential cookies
Required for the site to function (e.g., session management, form validation). These cannot be disabled.
Analytics cookies (Google Analytics)
Help us understand how visitors interact with our site. These collect anonymous usage data including pages visited, time on site, and traffic sources. You can opt out via your browser settings or the Google Analytics opt-out browser add-on.
Advertising cookies (Google AdSense)
Used by Google to serve personalised advertisements based on your browsing history. Google may use data collected via these cookies to show you ads on other sites. You can manage your ad preferences at Google Ads Settings.
Third-Party Services
| Service | Purpose | Privacy Policy |
|---|
| Google Analytics | Website analytics | Link |
| Google AdSense | Advertising | Link |
| OpenStreetMap | Maps & mapping | Link |
| Google Fonts | Typography | Link |
| Bootstrap CDN | CSS framework | Link |
Data Retention
- Contact form data: retained in our email system until resolved, then deleted within 12 months.
- Patient reviews: retained indefinitely as published user-generated content, unless removal is requested.
- Analytics data: retained by Google Analytics for 14 months.
Your Rights
Under UK GDPR, you have the right to:
- Access — request a copy of your personal data
- Rectification — correct inaccurate personal data
- Erasure — request deletion of your data ("right to be forgotten")
- Restriction — limit how we use your data
- Objection — object to our processing of your data
- Portability — receive your data in a portable format
To exercise any of these rights, email [email protected]. We will respond within 30 days.
Children's Privacy
Our service is not directed at children under 13. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us.
Data Security
We use industry-standard security measures including HTTPS encryption, parameterised database queries, and input validation to protect your data. However, no method of internet transmission is 100% secure.
Changes to This Policy
We may update this policy from time to time. Significant changes will be noted with an updated "last updated" date at the top of this page.
Complaints
If you are unhappy with how we handle your data, you can lodge a complaint with the Information Commissioner's Office (ICO).